![]() That might include what you paid for your home, who lives there with you, your age, your children, your driving record, education, occupation, and estimated income. Your shadow grows yet more with the addition of public records. In all, this part of your digital shadow grows larger in two ways - as you say more things, and as more things are said about you. Online reviews provide potential sources too. It includes other sources of info, like pictures of you in an online newsletter, your name listed in the standings of your co-ed soccer league, and a bio of you on your company’s “About Us” page. And like everyone else’s digital shadow, yours gets filled with info about you - personal info stored online across the internet.įor starters, your digital shadow includes things like posts in forums, social media profiles, the posts that you put up there, and other people’s posts that mention you. Taking control of your personal info starts with a look at your digital shadow. We’ll show how it’s far easier to do that today than ever before. With so much that hinges on your personal info, it’s good to know that you can take control in powerful ways. And that makes a strong argument for doing what you can to control what you share and where you share it to the best possible degree. To steal your identity, drain your accounts, and wage other attacks on you. Websites and apps collect it for their own purposes, which they sometimes share or sell to third parties.Īnd of course, hackers, scammers, and thieves want it too. Banks and credit card companies base their approvals on it. Law enforcement uses it when investigating persons of interest. Businesses want it for employment background checks. Personal info fuels targeted advertising and marketing campaigns, just as it helps adjusters set insurance rates and healthcare providers make projections about our well-being. Plenty of people want to get a hold of it. ![]() Because so much of business, finance, healthcare, and life in general runs on it, your personal info has a dollar sign to it. ![]() Why is it so important to take control of our personal info? It has street value, and it has for some time now. Several where others could tap into it for profit or harm. While you can’t delete your personal info from the internet entirely, you can take strong steps to remove it from risky places.
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